Being a leader in the industry, Gene Farris started his own label, 'Farris Wheel Recordings Inc.', in 1998 with 'The Copa Cabana EP.' Among the label's many loved EPs is FWR 008, which includes a DJ Sneak remix of Farris' `The Spirit.' As the catalog grows, 'Farris Wheel Recordings Inc.' continues to prosper and gain respectability within the industry. Farris takes pride in discovering new talent from Chicago and around the world such as studio master mind Jason Heinrichs and heavenly vocalist Lady Sarah as well as releasing the first record of red hot band Greenskeepers.

In February of 2001 Gene Farris revealed his latest brainchild, Farris Wheel Limited, a spin-off of Farris Wheel Recordings. His concept of Farris Wheel Limited is designed to feature more organic productions. Farris Wheel Limited artists are incorporating LIVE feeds into their melodic soulful beats that are filling DJ bags worldwide. This includes remixes from Jay-J, Glenn Underground, Jason Hendricks, Boo Williams, Nick Santillian A.K.A. Behind the groove, Mr. ALI and many more..

Industry Recordings is a Chicago House label based in Amsterdam. This is the third installment in the Farriswheel Recordings legacy, where Gene met Alex Pi legacy. The label's goal is to release quality funky, sexy house music, made for the dance floor, with artists such as Funky Transport, Demarkus Lewis, Onionz, Zoe Noa, Yousef and a host of other talented artists.

Along with the label they have also started a club night in Chicago at the Boom Boom Room, Smartbar and the Martini ranch. As the critics continually applaud his accomplishments, Gene Farris and the Farris Wheel Recordings Empire continue to thrive.

The label's long awaited return is heralded with a collection of new fresh talent, such as the likes of Bryan Jones, J.T. Donaldson, Jazzy D, Chappell, Rudichi & Alex.